About

Hi! I’m Idan, the designer behind Era.

After almost a decade working for startups, I decided to follow my heart and do what I love most, making people happy and designing pretty things.

I’d love for you to join my community and treat yourself to high-quality jewelry, designed to celebrate your happiest moments and last a lifetime 🖤

My first encounter with jewelry making was when I was 20. For my birthday, I received a four session jewelry workshop, and needless to say, I stayed for almost two years. I was incredibly proud of making my own pieces, but the best part was being able to create them exactly as I imagined.
I eventually had to stop when I began my psychology degree, but the memory stayed with me.

Fast forward a few years, I was deeply in the high-tech world when I lost my job due to company downsizing, believe it or not, just one week before my wedding.
So when we flew off on our honeymoon, I realized it might actually have been a gift.

When we returned, the decision was clear. I was going to follow my heart and give it a try.

I'm sharing the full journey on Era's instagram account, if you find it interesting you are more then welcome to follow era_jewelry_studio.

Thank you for your trust, and for being such a crucial part of turning my long-lost dream into reality.

Yours truly,
Era 🖤